Wednesday, March 14, 2012

Sterling's Moves to New Location at The Federal


Sterling’s Upstairs at Vitello’s in Studio City closes its doors following its March 18 performance - Reba Buhr, co-star of Disney’s Aladdin: A Musical Spectacular at Disneyland Resort in Anaheim. 

According to producer Michael Sterling, “After nearly six years of pouring sweat equity into Sterling’s Upstairs at Vitello’s, and welcoming thousands and thousands of guests who supported over 350 shows which featured some 400 performers singing the music of Broadway and the Great American Songbook... not to mention our stake in reinvigorating the art of cabaret and bringing back the total “supper club experience” to the cultural landscape of Los Angeles... we simply outgrew the space on a technical and artistic level. It was time to move on,” said Sterling.  “As a result, we are thrilled to open Sterling’s Upstairs at The Federal on April 1st with our new, barely year old partner The Federal Bar and Restaurant, part of Knitting Factory Entertainment which showcases all genres of music, the performing arts, dancing, and stand-up comedy in various venues throughout the country.”

“Located in the heart of North Hollywood’s trendy NoHo Arts District,” added Sterling, “The Federal has not only recognized first-hand our award-winning achievements and place within LA’s performing arts community... but our need to grow and to maintain our artistic integrity and technical production standards, as well as our equally high expectations in dining and superior service for our patrons. By all accounts, The Federal is a natural fit for us.”

Headlining engagements at Sterling’s Upstairs will be presented on Sundays beginning April 1st with its grand opening performance of Kritzerland’s Take Me Along: The Songs and Stories of Bob Merrill. Merrill wrote incredibly tuneful, fun pop songs like “How Much is That Doggy in the Window?” “Mambo Italiano,” “Honeycomb,” and many others, as well as songs for such Broadway musicals as New Girl in Town, Take Me Along, Carnival, Henry, Sweet Henry, Prettybelle, Sugar, and of course, Funny Girl.

Hosted and directed by Kritzerland Records’ Founder Bruce Kimmel, Take Me Along is produced in association with Adryan Russ and stars Julie Garnyé, Juliana Hansen, Melody Hollis, Kristofer McNeeley, Jeffrey Todd and special guest, Lainie Kazan, who appeared in the original Broadway company of Funny Girl. Music Director is Christy Crowl

Sterling’s Upstairs at The Federal is located at 5303 Lankershim Blvd. (at Weddington Street), North Hollywood, 91601. Attendance is by reservation only. Reservations may be made for the April 1st grand opening by calling (818) 754-8700 beginning Monday, March 19th. Table and Bar seating for this event only is $28 per person which includes a $10 food and/or beverage minimum. 

For more information visit www.msapr.net. Sterling’s Upstairs at The Federal is produced by Michael Sterling and Tony Monsour of Michael Sterling & Associates, the Studio City-based entertainment public relations and production company.

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